ASG acquires TransCape mountain bike race
ASG Events have acquired a controlling stake in the TransCape multistage mountain bike race, it was announced this week.
The seven-day event across the width of the Western Cape will be added to the company’s repertoire of partnership events, which include flagship races such as the Bestmed Tour of Good Hope, Liberty Encounter Series and Sanlam MTB Invitational.
ASG Events chief executive Wynand de Villiers said they were looking forward to building on the success story of the 675km endurance event.
“It fits in nicely with our current offering for high net worth individuals in the mountain bike stage race sphere.
“We believe strongly it will set the benchmark for seven-day stage races on the African continent.”
With stages ranging between 70 and 130km, the event targets riders who have a measure of technical ability and who are looking to enjoy the experience. De Villiers said the route took in some of the most scenic but notoriously rugged and challenging mountain biking terrain South Africa has to offer.
“It really is an incredible journey that will test your limits.”
He said the TransCape was a full-service tour, which meant participants’ on and off the bike needs would be met throughout.
“This includes on-road nutritional, technical and medical support, three meals a day, hotel and guest house accommodation and transfers between stages.”
Race founder Lenore Collett said she started dreaming of a mountain bike event that would capture the incredible journey through what she termed “the most spectacular corner” of the country. “My vision was to create a premium event that delivers a stern challenge on the bike and a luxury experience off it.
“We are proud of what we have achieved with our first two events, but we realised that we needed to partner with likeminded businesses to take our vision to the next level.
“This is why I’m excited about the partnership with ASG. They have a wealth of knowledge and experience in event management and share our vision for the future.
“I have no doubt that the TransCape is now well positioned.”
The race, which starts in Knysna and finishes in Franschhoek, takes in the Garden Route, Klein Karoo, Overberg and Winelands regions.
For more info, go to http: www.transcapemtb.co.za.