FNB Wines2Whales celebrates 10th year with new logo & introduction of Exxaro Jersey
The FNB Wines2Whales has come a long way since its humble beginnings back in 2009. As the concept has evolved over the last 10 years so has the event, its formula and visual identity – not forgetting of course the distinctive logo. The logo may have undergone many iterations over the years but its fundamental essence has remained unchanged.
To coincide with the event’s 10-year birthday celebrations the logo was given a fresh overhaul to commemorate the milestone. While it represents somewhat of a departure from the previous version’s ornate iconography, the new version pays homage to race founder Johan Kriegler’s original idea which comprised a bike cog as its central theme.
“The logo I initially drafted in 2009 was a lot different to the one we eventually rolled out,” said Kriegler. “It featured a bike cog with a whale fin. FNB W2W Race Director, Hendrico Burger, came up with the wine bottle and whale tail silhouette of the previous logo and it stuck.”
FNB W2W 10th year Logo
The new logo’s modern aesthetic adds a sophisticated twist to that of the previous version. Not only does it retain the colour palette of title sponsor FNB, the new logo aims to be re-establish its outlook as South Africa’s favourite MTB trails with a focus on fun, enjoyment, participation, gees, history and the notion that everybody gets a medal.
“By keeping the same feel and ethos of its predecessor, the new 10-year version of the FNB W2W logo alludes to the race’s newfound contemporary stance,” said Christo Toua, FNB W2W Brand Manager. “It represents and respects its illustrious history while celebrating the 10-year birthday at the same time, too.”
Keen to race the 10th edition of the FNB Wines2Whales? Well, there are still limited entries available for both the Pinotage (29 – 31 October 2018) and Shiraz (2 – 4 November 2018) races – register now and avoid missing the biggest birthday bash of the year!
“The introduction of the Exxaro special jersey for this year’s FNB Wines2Whales Shiraz event adds another bicycle development initiative to our portfolio and represents a progressive step for the race as a whole,” says Johan Kriegler, FNB W2W race founder. “Not only will it continue to develop and help in transforming the sport around the Western Cape and country as a whole, it will introduce the next wave of role models for the younger generation.”
Several success stories have stemmed from similar initiatives over the years. William Mokgopo and Phillimon Sebona are two such examples, both of whom have benefitted from the Exxaro special jersey race and the subsequent media exposure. This year’s Cape Epic Exxaro special jersey winners, Lucky Mlangeni and Tshepo Tlou, will be hoping to continue their impressive run of form when they take on the FNB W2W Shiraz race in November.
“We feel so excited and it is an amazing journey for us. After winning the Exxaro jersey at the Cape Epic we started to prepare by doing indoor training every day,” said Tshepo Tlou. “Our chances of winning the FNB W2W Exxaro jersey are good because we gained a lot of racing experience in March. It’s a very awesome moment for us as not everyone gets this type of opportunity and we will take it with both hands. A special thank you has to go to Exxaro – they have backed us since we started with them.”
To spice up the level of racing in the Exxaro special jersey competition even further, a prize will be allocated to the Exxaro team with the fastest combined time over all three stages.
“We are very excited about this development and it gives us the opportunity to test our Academy riders on a very different platform,” said Mellis Walker, Group Manager: Financial Performance at Exxaro Resources. “This is an event that has iconic status in the country and it will be fantastic to see how the youngsters perform against the established riders over challenging terrain in the Western Cape.”
Additionally, a number of entries will be allocated to promote the development of historically disadvantaged women riders across all three events – the Chardonnay, Pinotage and Shiraz.