What is the Next Adventure after cycling?
Lance Armstrong has started to rebuild his career, not in cycling but in the rapidly growing world of podcasting and venture capital. Lance featured media strategist Ryan Holiday on one of his earliest podcast on The Forward, it was then evident that Lance was in the Holiday fold. Holiday has been instrumental in guiding and design the fame and fortune of numerous media personalities, Tim Ferriss and his 4 Hour Work Week and podcast being one of more well known personalities to South Africans.
The strategy or stratefy for all of Holiday’s students is the same, gain a following, through a podcast, book etc, start monetizing the following through a shop and then offering special access (at a price). Invest in products and punt them on your show, telling your fans you are involved in the products and then finally starting your own Venture Capital business.
The recipe has been successful for Holiday and all the clients he has worked with throughout the years and Armstrong is following the same trajectory. His latest Venture aptly named Next Ventures a venture capital business has raised 24.5 million and is planning on acquiring 75 million.
Next Ventures https://nextventures.com/
Here is an article on Next Ventures First published Crunchbase daily.
Armstrong co-founded Austin-based Next Ventures with Lionel Conacher, and both men are listed as the general partners of the firm in the filing. Conacher is the son and namesake of Canadian politician and professional athlete Lionel “The Big Train” Conacher. He was also a multi-sport athlete who did a short stint playing professional football in Canada.
In January, we reported on Next Ventures’ first-ever investment, in which it led a seed round raised by PowerDot, which according to a statement from the firm is “the world’s first app-based, smart muscle stimulation device, designed to provide increased wellness, recovery and performance enhancement.”
As we wrote at the time, that was not actually Armstrong’s first startup investment, but it was the first he’d done as a professional VC. Armstrong credits a $100,000 investment in Uber, through Lowercase Capital, for “saving” his family in the wake of a doping scandal that resulted in lifetime bans and a $5 million settlement on federal fraud charges. Uber was valued at approximately $3.7 million at the time, according to CNBC.
According to the recent filing, 38 unnamed investors have so far put money in the fund, which is focused on the sports, fitness, nutrition and wellness markets. The firm typically is focused on early-stage investing in companies “that have a product or service in the market and are revenue producing,” per its website. It typically puts up $1 million to $3 million as part of its initial investment.
Besides PowerDot, Next Ventures has also quietly invested in Oura, Spar, Scorched Ice and Amp Human, according to its website.