January 19th, 2020 dubbed Quitter’s Day by Strava

Strava commuter - photo credit George Marshall

Strava has revealed January 19th, 2020 as the day people are most likely to give up on their New Year’s fitness resolutions.

Quitter’s Day, is based on global athlete data from 2019. Over the past year, Strava athletes uploaded more than 822 million activities, collectively covering more than 8 billion miles. For reference, last year’s Quitter’s Day was January 17th, 2019.

Quitter’s Day follows the release of Strava’s annual Year in Sport 2019 report, which revealed the activity trends from the world’s largest community of athletes – including the rise of indoor workouts, ultra-marathons, the prevalence of group workouts and some gender disparity in commuting.

Based on its global community data, Strava’s tips to extending the New Year’s resolution past Quitter’s day include:

People keep people active: Find a friend or join a club to help keep motivated. Cyclists going on group rides cover twice the distance of solo rides. Athletes who join a club on Strava upload around 10% more activities the month after they join. One in three weekend activities in the UK is done with at least one other person.

Staying consistent: Athletes aiming for three activities a week instead of two tend to be more consistent, resulting in 2x more activities over the year.

Goal setting: Athletes who set goals in January are increasingly likely to remain active as the year goes on, and are still active in July.

Strava is billed as the world’s largest sports participation platform with over 48 million members worldwide. In the UK alone, over 7.5% of the population are reportedly now on Strava (1 in 6 adults).

Gareth Mills, UK Country Manager for Strava, said “Millions of us around the world will start the year motivated and with the best of intentions to either get fit, or increase our activity levels.

“We know that staying motivated is the oldest and biggest problem in health and fitness; and our data shows that people are most likely to give up on 2020 New Year’s fitness resolutions by Sunday 19 January this year.

“At Strava, we believe that people keep people active, which is why we connect athletes with like-minded athletes. For example, we know that those who exercise in a group record 10% more activities the month after they join a club, and that cyclists going on group rides cover twice the distance of solo rides.”


first published https://www.endurancebusiness.com/2020/industry-news/january-19th-2020-dubbed-quitters-day-by-strava/