Adidas Branding Grows on New Five Ten Shoes as the Number of Models Expands
Mountain bike shoe brand Five Ten needs no introduction. However, in many ways, they seem to be reintroducing themselves, as a lot of riders are still unaware that Adidas owns Five Ten, even eight years after the fact. For some, the big-company buyout is seen as good news, and for others, it’s bad. I have heard trailside…