Courtney at the pointy end of the future of professional cycling – athlete-driven brands.
Courtney exemplifies the modern approach to personal branding championed by Daniel Priestley, a notable entrepreneur and author. Priestley emphasizes the…
2025
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Why Owning Your Brand is the Future: Kate Courtney’s Bold Move in Pro Cycling
Why Owning Your Brand is the Future: Kate Courtney’s Bold Move in Pro Cycling For decades, professional cycling has adhered…
She Sends and Speed Company Headline 2025 Tankwa Trek Fields
Kate Courtney and Candice Lill’s She Sends privateer super squad and Lukas Baum and Georg Egger’s ORBEA x Leatt x…
Hatherly Opens 2025 Season with a Victory at the Hell of the South
The pre-race favourite Alan Hatherly surged away from Tristan Nortje, with 40 kilometres to race in the Momentum Medical Scheme…
Talented Carla Hahn will be our new ‘Women U23’ rider!
Ready to start our Team’s Mission Part 5, the ride towards the 2028 Olympics in Los Angeles, USA. We are…
Gravel Burn Announces Record-Breaking Prize Purse for Inaugural Race
Gravel Burn has raised the stakes in gravel racing, officially announcing a groundbreaking $150,000 prize purse for its inaugural event,…
Hello Kelsey Urban! January 7, 2025 The current National American Champion XCO and XCC is joining the Team, starting the ride towards LA2028
Ready to start our Team’s Mission Part 5 –Heading to the USA, Los Angeles, home of the the Olympic Games…