Leatt is a local bike gear brand with deep global reach

Leatt

Cape based Leatt is trading strongly as more riders realize the importance of crucial safety gear.

Leatt is a South African company which has made global inroads within the crowded motorcycle and mountain bike accessories market. Although based in Cape Town, close to the famous Tygerberg mountain bike trail network, Leatt is a truly global company. It specializes in protecting rides, with an array of injury prevention and protection gear.

The breakthrough product for Leatt, was its revolutionary neck brace, designed by company founder, Dr Chris Leatt. Himself a keen motocross rider, Dr Leatt recognised that simple injuries could become lethal, due to absence of a proper neck brace that worked ergonomically with riding helmets.

Popular with motorcycle racers and downhill mountain bikes, the Leatt brace established a global reputation for the brand, which has now been expanded with a range of other protectives.

Year on year Leatt has seen a 10% surge revenue, with most of that transactional momentum driven by its new Z Frame knee braces and Velocity 6.5 riding goggles. These two motocross products registered sales increases of 69- and 88% respectively.

Protecting riders with proper research

Leatt operates its own independent medical testing laboratory, which enables it to develop and certify products. The mountain bike protective line features products such as the lightweight knee pads which offer both excellent impact energy dissipation and rider comfort.

The demand for convertible helmet, which has a detachable chinguard, has seen the company also develop and market its own Enduro helmet, the DBX 3.0.

Year on year financial performance, measured by its second quarter sales, was up from R74m to R82m. Revenues for the first half of this year were impressive too, increasing 10% over 2018 and totalling R175m.

For a proudly South African company, which innovates in a very competitive market and has achieved successful global sales distribution, Leatt proves that local motorcycle and mountain biking gear can be some of the best available.

first published Thesouthafrican.com

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